gEmA harnesses the potential of the vibrant world of small-scale mining—a vital industry that sustains millions of livelihoods across sub-Saharan Africa—through the beauty and craftsmanship of every piece. gEmA is deeply committed to ethical sourcing and reinvestment into communities where gems and gold originate - because luxury shouldn’t fuel conflict, and natural resources need to benefit all of humanity.

Each piece is crafted using responsibly sourced, mercury-free gold from partner mines investing into the professionalisation of their operations and artisan gems directly sourced from mines across East Africa. Our collections feature rough stones that are often hard for miners to sell, as well as cut and polished gems that showcase the talent of local cutters, underscoring the importance of supporting value addition within mineral supply chains.

But gEmA goes far beyond responsible sourcing. Our Misfits Collection reflects life’s cheeky and painful moments.  Each piece is designed with inspiration from different facets of the human experience - failure, heartbreak, passion. From the ‘Anxiously Attached’ bracelet to the ‘Spiraling’ earrings, these designs invite you to connect with your jewelry in a way that’s never been explored. Discover your glamorous side with our Indulge Collection, featuring exquisite cut and polished gemstones.